- Number of form paperless pipeline customers software#
- Number of form paperless pipeline customers free#
The Master Returns As Mentorīut three albums in he felt a calling to help other entrepreneurs realize their dreams. He picked up his guitar and wrote songs, thinking that life would be easy street from then on out. You can win some people over by saying “You’ll have economic freedom,” but if you put it as bluntly as possible and say “You can quit your job,” they’re probably going to think harder about being an entrepreneur. They want the freedom to leave their jobs and have somebody else help them make money from their idea.
Number of form paperless pipeline customers free#
He’s been mostly hands-off since 2015, when he handed the reins of the company over to a lead developer and essentially said “Make me 25% profit each year, and you’ll have free rein to lead the company however you’d like.”īecause that’s what a lot of entrepreneurs really want. They’re still experiencing regular growth year-over-year and have stellar reviews from brokers large and small.ĭane spends about an hour a year on managing the company. The thing is, Dane’s Paperless Pipeline company has been doing very well for a long time. Dane Doesn’t Actually Want To Run A Business If you can make a solution to their most time-consuming problems that also fits neatly into their established workflow, you’ll be absolutely adored. The third? “What does your email inbox look like?” People spend endless hours answering repetitive emails and doing the same kinds of tasks, like checking signatures on contracts.
Number of form paperless pipeline customers software#
Usually, people are just using Excel to track sales or something in a simple spreadsheet, where they could be saving a ton of time and money with dedicated software for the task. The second is “What are you using Excel for?” Excel is really good for a number of problems, and just okay for a ton more. When you want to create a new product or even just stand out in the market, Dane suggests three important questions.įirst, “What software do you wish was on the market right now?” This question gets people opening up to you and gives them hope that you might be the one to solve that long-standing woe. Three Questions To Ask A Potential Client It’s not hard to see which was more attractive to the clients. He presented the product in the context of the recession itself, by emphasizing the labor costs that could be saved with a paperless workflow.Ĭrucially, his competitors were selling software to manage transactions, but Dane was selling a process where a small real estate company could downsize to a smaller office and get by with fewer staff. “Money moves even in a recession,” says Dane. Well, it turns out that even if the real estate market was depressed, the real estate agents were dealing with the same amount of business. How did Dane manage to pitch a new expense to real estate agents and brokers? So it was 2009, and the economy wasn’t doing too hot. Nobody’s thoughtful enough to just ask companies what solutions they’d like to see developed. People are always trying to sell their product and make their customers motivated to change their behaviors to fit. He already had business clients from previous experiences, but his point is that you can do this cold. The behavior didn’t exist, and the product couldn’t change that.Īnd so he went to the market and asked people “What’s the software product you’ve been looking for for years that you just haven’t found yet?” People are used to doing the same thing in the same way, and if you come to them with a solution that promises huge returns after revamping their whole workflow, they’ll just toss your email in the trash.įor example, do you remember the NordicTrack ski machine? As Dane puts it, nobody was practicing for cross-country skiing in their homes before it came out, and although it caught on briefly, people slowly returned to just what they had been doing before. One of the most fundamental points that he makes is that you should not try to modify user behavior. In today’s interview, he walks us through his philosophy of winning and keeping customers, framed through the story of one of his most successful products, Paperless Pipeline, a tool for real estate agents to manage their clients with $2.5m in revenues annually. Most of all, though, he’s a man who understands the customer.
He’s an author and a musician with three albums to his name. He’s an educator and mentor for millionaires and company leaders. He’s a successful software company co-founder. It’s hard to really quantify the kind of person that Dane Maxwell is.
Clients of Paperless Pipeline nearly doubled from 40k in 2014 to 80k+ in 2019.CEO Dane Maxwell stepped away in 2015 and uses Paperless Pipeline as a way to generate income.Founded in 2009, Paperless Pipeline has been completely bootstrapped and profitable each year through 2019.
0 kommentar(er)
